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                              FSBO Woes: Why It's So Hard to Sell Your Own Home


Granted, some people are able to sell their own homes without the services of a real estate agent. Some of
these successful do-it-yourselfers are very experienced home sellers. Others are transferring ownership of
their home to a child, a coworker or a tenant who's already living in the home. These circumstances are the
exception, not the norm, however. For most people, a for-sale-by-owner (FSBO) transaction simply isn't in the
cards. Here are five reasons why.


1.       FSBOs can't list their home in the MLS. FSBOs aren't permitted to put their home in the multiple listing
service (MLS) because these industry membership organizations are open only to licensed real estate
brokers and agents. FSBOs are also locked out of many home search engines and Web sites, including the
gigantic Realtor.com. Sure, a determined FSBO can put a for-sale sign in his or her front yard and run a tiny
advertisement in the local newspaper, but the home won't receive nearly as much exposure as it would
through the MLS.


2.       Agents won't show FSBO homes. In a typical home sale, the buyer's agent receives a percentage of the
commission that the seller pays the listing agent. Without a listing agreement, there's no guarantee that the
buyer's agent will be compensated for his or her services, unless the buyer has signed a buyer's brokerage
agreement that specifically provides for such compensation. Even if a FSBO offers to pay the buyer's side of
the commission, most agents won't want to go through a transaction with an unsophisticated self-represented
seller across the table. That means the pool of potential buyers for FSBO homes is limited primarily to
unrepresented and probably unqualified prospects.


3.       FSBOs usually overprice their home. Like most homeowners, most FSBOs honestly believe their own
home is worth more than comparable homes in the same neighborhood. Usually, they're wrong. A real estate
agent can provide an update on market conditions, an assessment of the likely selling price of the home and
tips for improving the home's buyer appeal. Overpricing a for-sale home is a sure way to deter potential
buyers.


4.       Buyers will feel intimidated. Potential buyers will spend less time in a for-sale home if the owner is
present during the showing, and they'll be shy about discussing its pluses and minuses with their own agent if
the owner is within earshot. Buyers will also be less inclined to make an offer if they know they'll be negotiating
directly with the seller. Having an agent on each side creates an effective emotional buffer between the seller
and buyer.



5. FSBOs are likely to stumble into legal trouble. Real estate transactions are fraught with potential liability for
unwary sellers, particularly in states that have extensive disclosure requirements (e.g., California). A FSBO
who overlooks even one required form or legally mandated disclosure could face a protracted and expensive
buyer lawsuit after the transaction closes.
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